Course Description

Program Description Humber’s Media Communications diploma program trains you in multimedia, photography, web design and writing, new media, social media, design, and videography. In the program, learn how to: Produce corporate video and audio for the web and other applications Design, write for and edit effective websites Shoot professional photographic images in both the studio and on location environments Be effective transmedia storytellers across multiple platforms Create and edit content using current software applications such as Photoshop, InDesign, Illustrator and Dreamweaver Learn how to establish and operate a business through a course in freelance and project management Research, write and design communications such as press releases, brochures and profiles Courses are designed with industry input, ensuring you are learning current and relevant information in state-of-the-art labs from industry experts – people who know the trends and challenges of communications. The first semester of this program is shared with the two-year Advertising and Graphic Design diploma, the three-year Journalism advanced diploma, the two-year Advertising and Marketing Communications diploma, and the three-year Public Relations advanced diploma programs, allowing the flexibility to continue in any of these five programs in second semester. Students will participate in a mandatory work placement which takes place in the last semester of study. During that time, students hone their skills in professional environments, developing digital communication solutions. They build complete portfolios which, when they graduate, have them standing out from their competitors as corporate communications professionals. According to a study by Veronis Suhler Stevenson (VSS), a private investment firm, companies are increasing their spending on media relations and communicating their brands with stakeholders. This trend is expected to continue. The skills you learn in our program will prepare you for a career in this expanding field. As a media communications specialist, you will help organizations better engage clients, partners, employees and reporters by developing compelling external and in-house communications that inform, persuade and motivate. With broad-ranging skills and knowledge in multimedia, marketing, web design and writing, social media, and videography, graduates find work in the marketing and communication departments of businesses, organizations or government departments, and as freelance communications professionals. Note: If a student applies for conditional acceptance but later decides to take their IELTS/TOEFL, they will need to reapply and submit a new application.

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